The new Nintendo Wii is the funniest gaming device I have ever seen, but watching people play it just cracks me up. The link below takes you to their brilliant advertising campaign.

What I find interesting is how much they are marketing this as a family device rather than something for serious gamers. Nintendo are increasingly trying to expand the gaming market (smart move) by making it accessible to more people. The Wii seems to do that well, but I wonder how long the appeal will last. Most people that play games reguarly seem to start out laughing and joking, but then they become more serious (in a good way generally). Can the Wii offer that or is it just a gimmick? The answer probably lies in making a hit game that uses the innovative technology in a way that won’t cross-over better to other platforms.

The marketing videos are here.

Edit: I wonder how many people will accidentally throw the controller at the TV while trying to throw a baseball.

This entry was posted on Thursday, October 26th, 2006 at 9:42 UTC and is filed under Random Ramblings. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.